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Market Research Is Marketing
Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they...
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Blogging Like Seth Godin
If you have read Seth Godin’s blog, you know that he is one smart dude. His blog posts are filled with useful observations and insights from the business world. And, as you might have noticed, many of...
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Don’t Worry, They’re Just Words: Part II
In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say. At times, the ideas that we are trying to convey to others...
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HubPages, Squidoo and Getting Paid to Use Facebook
Recently, I joined HubPages as a way to help get the word out about my blog and possibly earn a little income by writing. If you are not familiar with HubPages, it is an online community designed to...
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Content Marketing: The Value of Reruns
The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your...
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Content Marketing Basics: It Doesn’t Pay to Plagiarize
Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In...
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Using Search Engine Optimization for Online Reputation Management
As I post this, we are only a few hours from the start of a new year. Although the new year brings with it hope of a new beginning, the past is not that easy to escape. This is truer than ever before...
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Don’t Worry, They’re Just Words: Lost in Translation
Communication is often difficult enough when we are all speaking the same language. It becomes even more difficult when your target audience is more comfortable using a different language. A report...
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Some Blog Housecleaning and Blatant Self-Promotion
It has been about a year since I restarted posting content on this blog on a regular basis. It is therefore a good time to assess what is working and what is not working and make some changes to how I...
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Think About What You’re Sharing Online: Is That Statistic Really Accurate?
There is a lot of information being shared on the Internet. This is great if it is used to entertain, mobilize people to action, or help people make educated decisions. The problem is that people often...
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